Facebook and Google ads for retail and online stores
Shops, boutiques and online stores: tell EasyMarket about the sale, product or event, and get a complete campaign with ad copy, audience, budget and setup steps.
Campaigns you can build
- A weekend sale
- A new product or collection
- Free shipping or a gift with purchase
- An in-store event
- Holiday promotions
Each campaign includes
- Facebook and Instagram ads, and Google search headlines and descriptions that fit Google's limits
- Who to reach: the audience and locations, within each platform's rules
- What to spend: a daily budget and how long to run
- What to choose or type in every box of Meta Ads Manager and Google Ads, with tracking links
- A Google Ads Editor file, to import the Google campaign instead of typing it in
- A record of the rules it was checked against, to print or save
With a subscription, you can also make pictures in every ad size and short videos from your own photos, check a photo before you use it, and ask for changes to a finished campaign.
What to watch for in your ads
Sale prices must be real
“Was $80, now $40” only works if you really offered it at $80 for a reasonable time before the sale. A made-up original price makes the discount misleading.
Free shipping and gifts
If there's a minimum order or an end date, say so in the ad.
Reviews and ratings
Use real reviews only. Don't write your own, pay for positive ones, or show only the good ones as if they were all of them.
Buy now, pay later
An ad that promotes paying in installments, like buy now, pay later, counts as a financial ad on Facebook and Instagram: Meta requires its Financial products and services category, which limits targeting.
The rules every campaign follows
EasyMarket writes every campaign to these rules and checks the ads before you see them. When an ad breaks a rule, it's rewritten automatically, or flagged with what to fix.
FTC advertising rules (every business)
- Claims like '#1' or 'lowest price' need proof
- No unsubstantiated guarantees, cures, or get-rich claims
- Auto-renewal / subscription terms must be disclosed
- 'Free' and price claims must disclose conditions
- Testimonials: show typical results and disclose connections
Guides
Try it on your next campaign
Your first complete campaign is $1, with no subscription. After that it's $50 a month per person.
Get started for $1Educational guidance, not legal advice. You're responsible for the ads you run.