Facebook and Google ads for real estate agents

Tell EasyMarket about the listing or the leads you want. You get the ad copy, audience, budget and setup steps, with every ad checked against the rules that apply to housing ads before you see it.

Build your first campaign for $1 Check an ad you already have, free

Campaigns you can build

A new listing
An open house
Buyer or seller leads
A home you just sold
Your name in a neighborhood

Each campaign includes

Facebook and Instagram ads, and Google search headlines and descriptions that fit Google's limits
Who to reach: the audience and locations, within each platform's rules
What to spend: a daily budget and how long to run
What to choose or type in every box of Meta Ads Manager and Google Ads, with tracking links
A Google Ads Editor file, to import the Google campaign instead of typing it in
A record of the rules it was checked against, to print or save

With a subscription, you can also make pictures in every ad size and short videos from your own photos, check a photo before you use it, and ask for changes to a finished campaign.

What to watch for in your ads

Describe the home, not the buyer

The Fair Housing Act bars ads that show a preference based on race, color, religion, sex, disability, familial status or national origin. Wording like “perfect for families” or “adults only” describes people, not the property.

Housing ads have targeting limits

Facebook requires the Housing special ad category, and neither Facebook nor Google lets housing ads target by age, gender or ZIP code. EasyMarket builds the audience within those limits and tells you which settings to use.

Your brokerage and license details

Texas and Florida require your brokerage's name in every ad, and California also requires your license number. EasyMarket adds the details from your business profile to every campaign and checks they're there.

The rules every campaign follows

EasyMarket writes every campaign to these rules and checks the ads before you see them. When an ad breaks a rule, it's rewritten automatically, or flagged with what to fix.

Fair Housing Act

Avoid steering-risk phrases (review)
No protected-class steering language
Equal Housing Opportunity statement

Facebook and Instagram housing ads

Housing ads must use the Special Ad Category

Google housing ads

Google housing ads can't target by age, gender, family or ZIP code

FTC advertising rules (every business)

Claims like '#1' or 'lowest price' need proof
No unsubstantiated guarantees, cures, or get-rich claims
Auto-renewal / subscription terms must be disclosed
'Free' and price claims must disclose conditions
Testimonials: show typical results and disclose connections

State rules, for ads in these states

Texas (TREC): broker's name in every ad
Florida (FREC): brokerage name in every ad
California (DRE): license number and broker's name in ads; label digitally altered listing photos

Guides

Try it on your next campaign

Your first complete campaign is $1, with no subscription. After that it's $50 a month per person.

Get started for $1

Educational guidance, not legal advice. You're responsible for the ads you run.