For real estate brokerages
Every agent's ads checked against the rules, with a record of each one
In Texas, a sponsoring broker is responsible for making sure their agents' advertising follows TREC's rules, and must keep written policies for it. EasyMarket gives each of your agents their own place to build Facebook, Instagram and Google campaigns, puts your brokerage's name on every ad, checks every ad against the rules, and keeps a record you can print.
Sources: 22 Tex. Admin. Code § 535.2 and TREC's advertising FAQ.
How it works for a brokerage
A workspace for each agent
Each agent builds their own Facebook, Instagram and Google campaigns in their own workspace. Agents see only their own work. You and your staff see everyone's.
Your brokerage on every ad
Your brokerage's name and state are set once and filled into every agent's workspace, and agents can't change them. Add any lines you require, like "Each office is independently owned and operated," and every campaign is checked for them.
Checked against the rules
Every ad is checked against Fair Housing, FTC, Meta and Google rules, and the license disclosure rules in Texas, Florida and California, before the agent sees it. An ad missing your brokerage's name doesn't pass. Read Meta's housing ad rules and Google's, or check an ad you already have with the free ad checker.
Your approval, if you want it
Turn on approval and every campaign comes to you first, with an email when one is waiting. Until you or a reviewer approves it, its copy buttons and Google Ads Editor file stay locked.
A record of every agent's advertising
Every campaign keeps a rule-check record: the rules it was checked against, what was fixed while it was built, and who approved it and when. See every agent's campaigns on one page, print them, or download them as a spreadsheet for your files.
Pricing
Choose who pays when you set up the brokerage.
The brokerage pays
$50 per agent, per month
One bill for every agent. Agents never see a payment screen.
Each agent pays
$50 per agent, per month
Agents pay for their own seats, and their first campaign is $1.
- Staff seats are free. You and your reviewers pay nothing.
- No contract. Cancel in two clicks under Billing.
- No fee on ad spend. Agents pay Meta and Google directly.
- $20 of AI usage a month comes with each agent's seat.
Questions
- How do agents join?
- You invite each agent by email from your Agents page. They sign up with that email and get their own workspace, already set up with your brokerage's name and state. They add their own license number.
- What happens when an agent leaves?
- Remove them from your Agents page. They lose access to their workspace, and their campaigns stay in your records, even if they later delete their account. If they paid for their own seat, their plan won't renew.
- Who can review and approve?
- You, and any staff you add as reviewers or admins. Staff seats are free. Reviewers can see every agent's campaigns, approve them and print the records; admins can also manage agents, staff and billing.
- Does EasyMarket publish the ads?
- No. Each agent publishes from their own Meta and Google ad accounts, following the setup guide that comes with every campaign. EasyMarket never charges a fee on ad spend.
- Are the rule checks legal advice?
- No. They catch common problems with the advertising rules, and the records show what was checked and who approved it. You and your agents are still responsible for the ads you run.