Guides to Facebook and Google ad rules

The rules that get ads rejected, in plain words, checked against the platforms' own policies.

• Facebook housing ads: the Special Ad Category explained

  Which real estate ads must run in Meta's Housing category, what targeting it removes, and how to set up a housing ad on Facebook and Instagram that gets approved.

• Google Ads character limits and punctuation rules

  Responsive search ad limits: how many headlines and descriptions you need, how long each can be, and the punctuation and capitalization rules that get ads disapproved.

• Google real estate ads: the targeting you can't use

  In the US and Canada, Google housing ads can't target by age, gender, parental or marital status, or ZIP code. What counts as a housing ad, what you can still use, and what to do if an ad is flagged.

• Facebook job ads: the Employment Special Ad Category

  When a Facebook or Instagram ad counts as a job ad, who has to run it in Meta's Employment category, which targeting it limits, and how to choose it in Ads Manager.

• Facebook ads for loans, credit and insurance: the Financial products and services category

  Since January 21, 2025, US financial ads on Facebook and Instagram must use Meta's Financial products and services category. What it covers, what it doesn't, and which targeting it limits.

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