Guides to Facebook and Google ad rules

The rules that get ads rejected, in plain words, checked against the platforms' own policies.

• Facebook housing ads: the Special Ad Category explained

  Which real estate ads must run in Meta's Housing category, what targeting it removes, and how to set up a housing ad on Facebook and Instagram that gets approved.

• Google Ads character limits and punctuation rules

  Responsive search ad limits: how many headlines and descriptions you need, how long each can be, and the punctuation and capitalization rules that get ads disapproved.

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