Facebook and Google ads for professional services
Accountants, bookkeepers, consultants, agencies, coaches and other service firms: tell EasyMarket what you want more of, and get a complete lead-generation campaign.
Campaigns you can build
- Consultation bookings
- Deadline offers, like tax season
- A new service
- Webinars and workshops
- Client success stories
Each campaign includes
- Facebook and Instagram ads, and Google search headlines and descriptions that fit Google's limits
- Who to reach: the audience and locations, within each platform's rules
- What to spend: a daily budget and how long to run
- What to choose or type in every box of Meta Ads Manager and Google Ads, with tracking links
- A Google Ads Editor file, to import the Google campaign instead of typing it in
- A record of the rules it was checked against, to print or save
With a subscription, you can also make pictures in every ad size and short videos from your own photos, check a photo before you use it, and ask for changes to a finished campaign.
What to watch for in your ads
No guaranteed outcomes
“Guaranteed results” or “double your income” are promises you'd have to prove. Describe what you do instead.
Client testimonials
Disclose any connection, like a discount given for a testimonial, and don't present exceptional results as typical.
Free consultations
Say what's included and whether anything is required to get it.
Insurance, lending and investment services
Ads for insurance, loans, banking or investments, even a brand ad, run in Meta's Financial products and services category, which limits targeting. Tax and accounting services don't.
The rules every campaign follows
EasyMarket writes every campaign to these rules and checks the ads before you see them. When an ad breaks a rule, it's rewritten automatically, or flagged with what to fix.
FTC advertising rules (every business)
- Claims like '#1' or 'lowest price' need proof
- No unsubstantiated guarantees, cures, or get-rich claims
- Auto-renewal / subscription terms must be disclosed
- 'Free' and price claims must disclose conditions
- Testimonials: show typical results and disclose connections
Licensed professions such as law, accounting and medicine have their own advertising rules from bars and state boards. EasyMarket doesn't check those, so review ads against your profession's rules.
Guides
Try it on your next campaign
Your first complete campaign is $1, with no subscription. After that it's $50 a month per person.
Get started for $1Educational guidance, not legal advice. You're responsible for the ads you run.